words that work for complex products and services

Forget time; attention is money. That’s why you have to make sure this attention is focused on your business. How to accomplish that? Through rock-solid copy.

Sadly, most copy is unclear, too long and incredibly boring.

The alternative? You’ll find that right here.

IN a single sentence

for tech companies, industrial manufacturers and real estate investment firms.

Tim van der Plaats

It is very pleasant to work with Roderick. The lines are short, everything is dealt with quickly and carefully and we really like the result (a customer case)! Definitely recommendable.

Bart Brand

Super nice party to work with. Are professional, responsive and really have an eye for what you need as a customer.

Lauren Jan van Doorn

We have worked with Roderick and his team and it is just great. Great communication and fast delivery.

Dayenne Koreman

I am currently working with Roderick for 1.5 years for a joint client. I came in contact with him via-via when we needed an English copywriter for this client. This was a big challenge because it was a very technical manufacturer. It was important that the (technical) content was well understood and could then be translated into good texts for websites and emails and a solid content strategy. Roderick helped us very well and still does, which is why I regularly recommend him to my other clients.

Dennis Feiken

As an entrepreneur, it is nice to work with a like-minded person. Someone who understands your question and need. Roderick is such a person!

Cecile Wentges

The perfect empathy and accuracy to translate my personal story into appropriate texts.

Lorenzo van der Struik

Roderick is a pleasure to work with! Not only have we done great projects together, recently I was also able to introduce him to colleagues to my complete satisfaction.

Tania Davison

We have worked with Roderick several times, and each time, he delivers copy with the perfect tone. He gets our message across effectively and is very helpful and pleasant to work with. Highly recommended!

 A small sample of the things I do.

Thought Leadership

Build your own stage

Your products or services are probably really good. But why doesn’t that reflected in your sales? Perhaps you lack authority. We can fix that. By consistently communicating your organization, vision and successes, we build an organic sales funnel for you.

Whitepapers

Pay it forward

Share your projects, your processes, or your vision for your field. Think of knowledge sharing as an Investment that will still pay dividends years later. Want to know my approach to this? Just book an introductory call for more information.

Interviews

Because people love to read about people

Put your employees in the spotlight. Give your company a human face by sharing their stories and experiences. I conduct the interview, transcribe it, and turn it into an interesting and exciting piece.

Ghostwriting

Unfortunately, this is top secret

A thesis, e-book, or memo from the CEO? Other names than mine regularly appear under my work… I toil in the shadows, solving my clients’ problems at night. Just like Batman. 🦇

Training

I’ll teach you my methods

In my communication training, we work on your most pressing content problems and come up with clever ways to solve them permanently. The use of AI will certainly be a part of that. Will writers ever be replaced by AI? No, they will be replaced by writers with AI…. 🤖

Stock Analysis Copywriting

Turning complex data into compelling narratives

A great investment idea is worthless if it isn’t communicated effectively. I transform dense financial reports, earnings calls, and balance sheets into clear, engaging stories that capture attention – and drive action.

E-mail marketing

Converteert nog steeds het beste Still converts best

The numbers don’t lie. Every dollar you put into email marketing gives you a multiple return. It is without a doubt, the single most effective marketing channel out there. Combine technology with neuropsychology and copy for an unparalleled conversion machine.

Investments

How do you sell an investment?

How do you translate a comprehensive prospectus into a clear and visually appealing brochure? How do you make sure that it reads well and, most importantly, that your leads actually convert and start investing?

Call me.

SEO & Content Strategy

Reaching your strategic goals

Content is like strength training. Only planned and consistent work will get you there. By following a set strategy and schedule, your content quickly turns into a lead machine. We use SEO best practices smartly to make you world-famous in your specific niche.

Copywriter and real estate entrepreneur, but today, we’ll focus on the former.

As a bilingual ghostwriter, I help companies communicate in Dutch and English. I love short sentences, smart solutions and measurable results.

Writing is my profession. In my toolbox, you’ll find structure, flow and style. The rest is a matter of vocabulary, psychology and good ol’ craftsmanship.

Making things simple. That’s the key.

I could talk about this for hours, but with over 10 years of experience in my field, I prefer to keep it simple, authentic and effective.

Want to find out how we’ll take your business to the next level?

Then, schedule a free, no-obligation consultation.

It’ll cost you 45 minutes, with potential big returns.

Roderick Schlimmer