CoreDux

CoreDux manufactures high-tech hoses, such as flexible steel hoses used in aeroplanes, space shuttle engines, wind turbines, and microchip manufacturers' clean rooms.

I have been working with Roderick for 1.5 years for this joint client. I contacted him via e-mail when we needed an English copywriter for this client. This was a big challenge because it was a very technical manufacturer. The (technical) content needed to be well understood and translated into good texts for websites and e-mails and a solid content strategy. Roderick helped us very well and still does, so I regularly recommend him to my other clients.

Writing for CoreDux was my most challenging assignment ever. Their products and communications were so specific and high-tech that only engineers could understand what they did exactly. This presented a unique challenge, as I am not an engineer and neither are most visitors to their website. However, I thrive on challenges, so I collaborated with the marketing manager and two outside agencies to make their high-tech products accessible to a wider audience.

Our work involved a complete overhaul of CoreDux's content for their new website, including a shift to a fresh Tone of Voice. In collaboration with advertising agency Partout, we adopted the Realist tone, a familiar style used by brands like Ikea, HEMA, and Coolblue. This change, along with additional tasks that arose during the project, such as creating blogs, conducting employee interviews, and developing innovative marketing templates, contributed to a more engaging and effective content strategy.